Apricot Lane Boutique Names We Count People a Preferred Vendor

In the July 2015 issue of ‘Business View’ magazine, Apricot Lane Boutique includes We Count People as one of their preferred vendors.   We Count People has provided basic, standalone people counters to Apricot Lane since 2010.  These counters help gather the critical traffic data that is needed to run a successful retail store.

A people counter can help you determine:

  • if more (or less) people are visiting your store
  • the busiest days of the week
  • the busiest hours of the day
  • if your sales-per-visitor ratio is increasing or decreasing
  • if your advertising campaign has been effective in increasing traffic
  • how to ‘right-staff’ to serve your customers while keeping operating costs in control

Here is the link to the PDF.    Apricot Lane Article


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People Counting In Progress

We Count People will provide pilot counters for the ConTEXT Pavillion at the upcoming Campus Marketing Expo. The 2015 Expo will be held in Atlanta, GA February 20-24. The event is produced and hosted by the National Association of College Stores. We hope you will visit the ConTEXT Collaboration Lounge, Booth #3866, for more information about the pilot counting program.

Why Every Store Needs a People Counter!

Retail stores operate in a very competitive market with small profit margins. Even a small improvement in sales conversion rates can lead to thousands of dollars of increased income. Knowing how many people visited you today can help you earn more money.

Retailers learn a lot about their store by using a people counter. Your transaction data tells you about the sales you got, but not about the sales you missed. A people counter can help you determine:

  • How many visitors made purchases?
  •  How many did not make a purchase?
  •  When were the busiest times of the day?
  •  How many staff personnel were available during the busy times?
  •  How many staff personnel were available during the slow times?

And there are other benefits to adding a people counter at your store.

Improved Stock Management

Knowing how many people visited you today will help you manage product inventory based on store traffic. Use your traffic rates and sales data to determine how many products to keep in stock on a weekly basis.

Optimize Staffing and Loss Prevention

Knowing how many people visited you on a specific day or time will help you decide how many employees to schedule for work. Having an adequate shopper-to-staff ratio helps each shopper get the service and support they need to make a purchasing decision (or watched to help reduce shoplifting).

A people counting system can improve your bottom line by providing traffic counts to help optimize inventory, improve customer service, control labor costs, and prevent theft.

For more information, please visit www.MainStreetCounting.com